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ESSENTIALS FW 2021

NEW YEAR IN THE CITY

It is simple and reminds us of the registration mark sign ®️ ; it is subconsciously perceived as a familiar graphical symbol. In fact, it is a mirrored image of a Latin letter "R" that transformed into the Russian letter "Я". It is a symbol of belonging to oneself.

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NEW YEAR IN THE CITY, photo 1
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NEW YEAR IN THE CITY, photo 12